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Löfbergs Awarded Sustainability Innovation Award by Food Folk, McDonald's Licensee in the Nordics
McDonald's highlights Löfbergs' work in improving supply chain traceability through the digital platform Era of We.
Published March 5, 2025
Pim Polesie
Coffee experts@Era of We
Löfbergs has been awarded the Sustainability Innovation Award by Food Folk, McDonald's licensee in the Nordics. The company receives the award for its innovative solutions in the field of sustainability.
"This demonstrates that our sustainability efforts are appreciated and create added value for our customers. Through long-standing and close relationships with coffee farmers, with a focus on quality and transparency, we have built a strong partnership with McDonald's, ensuring great taste and sustainability in every cup," says Anders Fredriksson, CEO of Löfbergs.
In its reasoning, McDonald's highlights Löfbergs' work in improving supply chain traceability through the digital platform Era of We. The platform is used to track the coffee's journey from bean to cup and serves as a key tool for meeting the requirements of the EU's new Deforestation Regulation (EUDR).
"EUDR places high demands on all actors in the coffee value chain. We can now offer a solution that simplifies compliance for our customers, further strengthening our position in sustainable coffee production," says Anders Fredriksson.
Löfbergs is one of the largest family-owned coffee roasters in the Nordics and supplies coffee to McDonald's in Sweden, Norway, and Denmark.
Award Motivation:
The Sustainability Innovation Award is presented to a supplier that has developed new and innovative solutions to a sustainability challenge and has taken innovation and problem-solving to a new level.
This year, the award goes to Löfbergs for initiating a solution for how McDonald's globally can meet the requirements of the new European Deforestation Regulation (EUDR). Löfbergs has created a platform that ensures sustainability and EUDR compliance at the product level. Additionally, Löfbergs has been recognized by McDonald's Global for its drive in digital systems, its openness and willingness to collaborate, and its commitment to sharing solutions with other suppliers.
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